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From a model-building perspective, the 4 Ps has attracted a number of criticisms. Well-designed models should exhibit clearly defined categories that are mutually exclusive, with no overlap. Yet, the 4 Ps model has extensive overlapping problems. Some of the Ps are only defined in vague terms. Several authors stress the hybrid nature of the fourth P, mentioning the presence of two important dimensions, "communication" (general and informative communications such as public relations and corporate communications) and "promotion" (persuasive communications such as advertising and direct selling). Certain marketing activities, such as personal selling, may be classified as either promotion or as part of the place (i.e. distribution) element. [45] Some pricing tactics such as promotional pricing can be classified as price variables or promotional variables and therefore also exhibit some overlap.

Other important criticisms include that the marketing mix lacks a strategic framework and is therefore unfit to be a planning instrument, particularly when uncontrollable, external elements are an important aspect of the marketing environment. [46]

Expanded marketing mix for services

To overcome the deficiencies of the 4 P model, some authors have suggested extensions or modifications to the original model. Extensions of the four P's include "people", "process", and "physical evidence" and are often applied in the case of Fermo Weite G Womens Laceup Hassia Low Price Fee Shipping For Sale XnY3Zy
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Other extensions have been found necessary in retail marketing, industrial marketing and internet marketing:

Expanded marketing mix for retail
Main article: Market environment

The term "marketing environment" relates to all of the factors (whether internal, external, direct or indirect) that affect a firm's marketing decision-making/planning. A firm's marketing environment consists of three main areas, which are:

Main article: Macromarketing

A firm's marketing macro-environment consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firm's macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, Ecological) analysis. Within a PESTLE analysis , a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation , unemployment , etc.), social trends /attitudes, and the nature of technology's impact on its society and the business processes within the society.

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Try these two smart techniques to help you master your emotions
Science Jun 21, 2018 / Lisa Feldman Barrett

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“He’s an angry person”; “I’m a very anxious person.” We’ve all made statements like these. They point towards the belief that emotions are hardwired in our brains or automatically triggered by events. But after decades of research at Northeastern University, neuroscientist Lisa Feldman Barrett has come to a different conclusion : “Your brain’s most important job is not thinking or feeling or even seeing, but keeping your body alive and well so that you survive and thrive … How is your brain able to do this? Like a sophisticated fortune-teller, your brain constantly predicts. Its predictions ultimately become the emotions you experience and the expressions you perceive in other people.” ( For an overview of her theory, watch her TED Talk . ) And that’s good news: Since our brain essentially constructs our emotions, we can teach it to label them more precisely and then use this detailed information to help us take the most appropriate actions — or none at all. Here, she explains how to do this.

One of the best things you can do for your emotional health is to beef up your concepts of emotions. Suppose you knew only two emotion concepts: “Feeling Awesome” and “Feeling Crappy.” Whenever you experienced an emotion or perceived someone else as emotional, you’d categorize only with this broad brush, which isn’t very emotionally intelligent. But if you could distinguish finer meanings within “Awesome” (happy, content, thrilled, relaxed, joyful, hopeful, inspired, prideful, adoring, grateful, blissful . . .), and fifty shades of “Crappy” (angry, aggravated, alarmed, spiteful, grumpy, remorseful, gloomy, mortified, uneasy, dread-ridden, resentful, afraid, envious, woeful, melancholy . . .), your brain would have many more options for predicting, categorizing and perceiving emotions, providing you with the tools for more flexible and useful responses. You could predict and categorize your sensations more efficiently and better suit your actions to your environment.

People who can construct finely-grained emotional experiences go to the doctor less frequently, use medication less frequently, and spend fewer days hospitalized for illness.

What I’m describing is emotional granularity, the phenomenon that some people construct finer-grained emotional experiences than others do. People who make highly granular experiences are emotion experts: they issue predictions and construct instances of emotion that are finely tailored to fit each specific situation. At the other end of the spectrum are young children who haven’t yet developed adult-like emotion concepts and who use “sad” and “mad” interchangeably. My lab has shown that adults run the whole range from low to high emotional granularity. So, a key to real emotional intelligence is to gain new emotion concepts and hone your existing ones.

Gorton Community Center Gorton Community Center

Come out to Gorton for a night of storytelling with some of the best storytellers in the nation in the state of the art John Nancy Hughes Theater.

Featuring live music from young Indie-Folk artist Ali Jackson starting at 7:30 p.m.

Feel free to read more about our stunning lineup of storytellers down below!

Ali Jackson is a 17 year old Indie-folk performance artist from Lake Bluff, Illinois. Her stirring vocals and arpeggio style of guitar playing convey the honesty of emotion found in her folk music selections. In her own compositions Ali draws on life experiences, whether fond memories of her childhood home in Texas, or the challenges of opening oneself up to trust in a relationship. For Ali, life is a “work in progress”, and song writing is her way of capturing life’s unique moments. Ali is a member of the Midwest Young Artist ensemble “VX”, astudio recording group lead by Emmy-winning Composer and music producerGary Fry. She has performed at the Village Tavern in Long Grove, The Canopy Club in Urbana, IL, Bennett Gordon Hall at Ravinia, Uncommon Ground in Chicago, and in the 2017 Lake Forest Days Parade. She gives a lot of her to entertaining the residents at various retirement homes. Check her out at !


Master Storyteller Sheila Arnold Jones has been gifted by God with performance skills and has been using this talent since she was eight years old. She has been a full-time Storyteller since 2003 sharing a variety of stories – “whatever fits in her mouth”. She travels throughout the country, including annually in Gurnee and Dunlap, Illinois, providing Stories, Historic Character Presentations, Christian Monologues and Professional Development for Educators to schools, churches, libraries, organizations and Storytelling Festivals. She also has been a historical consultant for museums and organizations – transforming primary source documents into engaging stories. Sheila is often interactive and many times intersperses stories with song. Sheila has participated in Storytelling Festivals in Virginia, Nebraska, North Carolina, Ohio, South Carolina, Connecticut, Georgia, Kentucky, New Hampshire and Tennessee. Sheila did a variety of jobs prior to full-time Storytelling – a Colonial Williamsburg Manager and Theatrical Interpreter, Social Worker for aggressive adolescents with emotional problems, an in-house Residential Counselor, a tour guide, pizza delivery person, Executive Assistant and Receptionist. Sheila currently resides in Hampton, VA and is married to B. Lamont Jones.


Philip has been a full time actor and comedian for the last 30 years and is extremely excited about this portion of his career as a storyteller. As an actor he has been seen in film and television, including Chicago Fire and Chicago Med, Empire, Mind Games, Early Edition and Dharma and Greg. He played Joe Pitt in the national tour of ANGELS IN AMERICA: Millennium Approaches and Perestroika originating at The Royal George Theatre and played Kurt in the Joseph Jefferson award winning production of The Dance Of Death at Writers Theatre. He has appeared at Steppenwolf, Court, Timeline, Chicago Shakespeare, ATC, American Blues, The Illinois Shakespeare Festival, and The Paramount Theatre. This spring he will play Dr. Thomas Stockmann in Robert Falls’ production of An Enemy Of The People at The Goodman Theatre. For the past 28 years he has toured the country with his one man silent comedy show MooNiE: Juggler, Ropewalker, Foolish Mortal! And has over 7500 performances under his belt. His show has received The Renaissance Award for best solo show in the country for the past 6 years and best over all show twice during that time. As a storyteller he has told stories in the ongoing storytelling shows Story Sessions, This Much Is True, Do Not submit as well as The Witching Hour festival in Iowa City. He will premiere his one man storytelling and comedy show, This Was Not The Dream, this summer at The Illinois Shakespeare Festival. He is the proud father of four and lives with them and his wife Genna in the Chicagoland area.

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